Is Fargo Getting a New Sierra Store? TJ Maxx Plaza Permit Sparks Rumors (2025)

Fargo's T.J. Maxx Plaza might soon welcome a new retail presence—a Sierra store, formerly known as Sierra Trading Post. This possibility is suggested by recent building permit filings that point toward potential expansion. Specifically, at the address 4340 13th Ave. S. in Fargo, a permit has been issued for renovation work on an unused retail space. The permit indicates that the first phase of this project involves upgrading the existing vacant area to prepare it for a new tenant, which is identified as Sierra Trading Post.

Here's where the controversy begins: when inquiries were made to Sierra’s national media contact, a representative from the 'Sierra PR Team' responded that the company has not officially announced any plans to open a store in Fargo. So, while the permit suggests a potential new location, the company itself has not confirmed any upcoming store openings in the area.

It's worth noting that the parent corporation of both Sierra and T.J. Maxx is TJX Companies, a major international retailer. Their portfolio also includes well-known brands like Marshalls and HomeGoods, making them a dominant player in the discount retail sector.

Interestingly, North Dakota already has a presence of Sierra stores, with one located in Grand Forks and another in Bismarck. You can check out their stores in these cities if you're curious about what they offer—ranging from outdoor gear and apparel to home goods.

For those interested in the details, Dave Olson is a seasoned journalist with a background in covering various beats, from law enforcement to business. He has a diverse portfolio that even includes stories about UFOs and ancient fossils. Feel free to reach out to him at 701-241-5555 or via email at dolson@forumcomm.com.

So, the question remains: Will Fargo soon have its own Sierra store, or is this just a temporary remodeling project? And here's where it gets interesting—what do you think? Is this a sign of expansion or just a cautious move by the parent company? Share your thoughts and opinions below—your perspective adds to the bigger conversation.

Is Fargo Getting a New Sierra Store? TJ Maxx Plaza Permit Sparks Rumors (2025)
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